Frequently asked questions

AI search optimization (GEO) means writing your website so AI can understand it and is willing to cite it, so that when customers ask ChatGPT, Gemini, Perplexity or Google AI Overviews, your company is in the answer. SEO aims to rank near the top of search results; AI search optimization aims to be the answer AI actually gives. For the full explanation, see What is AI search optimization.

We suggest starting with the GEO Health Check, US$100 (billed as NT$3,000) per check: enter your URL to see your overall score and five dimension scores in 60 seconds (free preview), then get the full improvement report after payment. If you want Sense to make the changes, an existing website goes with GEO Site Revamp from US$3,700 (NT$120,000), and a site built from scratch goes with GEO New Site Design from US$6,500 (NT$200,000); see the plans page for how the two differ.

Usually within 2–4 weeks after the optimization goes live, you can see changes in how AI tools such as ChatGPT, Gemini and Perplexity cite your brand. Early results tend to appear first on long-tail questions with clear answers, then gradually extend to broader brand-related questions. If you keep your content fresh and complete, the results keep building as AI models update.

Yes. Every action item in the health check report is labeled by difficulty (easy, moderate, needs an engineer), so marketing or content staff can start with the items they can change themselves. For the technical parts, you can hand the report to your current web vendor as a requirements document, or have Sense do the work through the GEO Site Revamp plan.

SEO agencies mainly work on Google search rankings: keywords, site speed and backlinks. AI search optimization deals with whether AI cites you when it answers a question: whether each section opens with a direct answer, whether your company information is clearly written, and whether your claims are backed up. The two don't conflict; if you already do SEO, you can start with the GEO Health Check to see what is still missing on the AI side.

In most cases, no. GEO Site Revamp (from US$3,700 (NT$120,000)) keeps your existing content and URLs, adjusts the site structure, heading levels and how the content is written, and adds labels written for AI about your company and content; it takes about 4–6 weeks. We only recommend GEO New Site Design (from US$6,500 (NT$200,000)) when the site structure is badly outdated or you want a complete brand refresh.

If your potential customers ask ChatGPT, Gemini or Perplexity for product or service recommendations, AI search optimization helps. It is especially suited to knowledge-driven industries such as B2B professional services, manufacturing, medical clinics, education and training, and law and accounting firms.

The score is calculated by GEO-Scan, the Sense scoring engine: 100 points in total, split into five dimensions and 18 check items. The engine first reads the page content and technical settings (such as robots.txt, the sitemap and structured data), then scores each item by its weighting. The free preview analyzes only the homepage; the full report analyzes the homepage and key inner pages, and states how many pages were actually analyzed.

Answer Quality, 25 points: whether there are passages that answer the question right at the start. Question Coverage, 25 points: whether headings are questions and whether there are visible questions and answers. Professional Credibility, 20 points: author information, company information and contact details, and content update dates. Technical Readability, 20 points: AI crawler access, Core Web Vitals, Schema markup, llms.txt, the sitemap and more. Content Corroboration, 10 points: cited statistics and links to authoritative external sources.

The approach to content writing comes from GEO research by Princeton University and IIT Delhi published at KDD 2024 (Aggarwal et al., arXiv:2311.09735), which found that adding quotations, adding statistics and citing authoritative sources do the most to raise the chance of content being cited by AI. Technical items follow the official documentation of each platform, such as Google Search Central guidance on AI features and indexing directives, and the crawler documentation published by each AI company. When the scoring method changes, the change is recorded in the report format version.

They describe the same work and differ only in emphasis. GEO (Generative Engine Optimization) is framed around the generative engine and is the broadest of the four. AEO (Answer Engine Optimization) emphasizes being taken as the answer, so it concentrates on question-led structure. AI SEO frames the work from existing SEO practice, treating AI search as a new channel. LLMO (Large Language Model Optimization) is framed around the model itself. All four aim at the same outcome: higher AI search visibility and a higher AI citation rate.

Every report prints, in its footer, the report format version in effect when it was generated; when the scoring framework or report layout changes, the version number is updated. Version 3.0.0 adjusted the scoring framework (llms.txt was down-weighted and multimedia readability was added), so scores from reports before 3.0.0 can't be compared directly with later ones. Under the same framework, testing once before and once after your improvements shows how much you've improved.

Not necessarily. Question Coverage looks at the question-and-answer structure visible on the page; FAQPage markup only earns a bonus, and with markup alone and no visible questions and answers on the page, this item scores only 1 point. This approach is based on experiments by searchVIU and Ahrefs, and on Google removing FAQ rich results in May 2026.

No negative impact; usually the opposite. The practices AI search optimization uses (semantic HTML, Schema.org structured data, clear and well-structured content sections) are themselves core signals Google uses to judge site quality. So as you improve AI search optimization, your site's technical score and content relevance in traditional search improve as well, and you don't have to choose between SEO and AI search optimization.

The GEO Health Check is paid for directly on the website: sign in with your Google account, enter your URL and invoice details, and you'll be taken to the NewebPay payment page to complete payment; the available payment methods are those shown on the NewebPay page. An order is placed only once NewebPay confirms the payment succeeded; if payment isn't completed, you aren't charged anything. GEO Site Revamp and GEO New Site Design are usually paid in two installments, a signing payment and a launch payment, 50% each.

Yes. At checkout, choose the invoice type, Individual or Company; for Company, also enter your 8-digit tax ID (Unified Business Number). Everyone needs to fill in an invoice mailing address. Invoices are issued by Sense Interactive Co., Ltd.

The report is digital content generated on the spot, so it can't be refunded once it has been generated; you'll be asked to tick your agreement at checkout. If no report was produced because of a system problem, or you were charged twice, you can request a refund, and you'll hear the review result within 7–14 business days. See our Refund Policy for details.

Email [email protected] with your order number, registered email address and the reason for the refund. We review the request once we receive it and reply within 7–14 business days; approved refunds go back to your original payment method, and if the payment platform has restrictions, we'll arrange the refund method with you separately.

Once payment succeeds, the system automatically analyzes your website and generates the report, and the PDF is sent to the email address of the Google account you signed in with. You can also open the report any time afterwards from the results page or your Dashboard.

Yes. Open the report from the results page or your Dashboard to resend the PDF. Please also check your spam folder; if it still hasn't arrived, email [email protected] with your order number.

You need to sign in with a Google account both to run a scan and to buy the full report. Each account can run 3 scans a day at no charge; signing in stops bots from submitting in bulk and using up the quota, and when you buy, it saves the report to your account. We only read your email address and basic public profile. If the sign-in prompt doesn't appear, click the Google sign-in button on the page and try again; if you still can't sign in, email [email protected] and tell us which browser you use and what you see on screen.