01 / Where things stand · AI search optimization (GEO)

When customers ask ChatGPT, will they find you?

More and more customers ask ChatGPT, Google AI Overviews or Perplexity who to hire, instead of clicking through search results. AI search optimization (GEO, Generative Engine Optimization) makes sure AI can understand your website, cite it, and put you in the answer.

See your score in 60 seconds (free preview). Full improvement report: US$100 (billed as NT$3,000).

EXHIBIT 1 / What an AI answer looks like (illustration)

User asks: Which web design agencies in Taipei are worth hiring?

Based on what I found, these firms describe their services and case studies most clearly…

  • Competitor ACited
  • Competitor BCited
  • Your websiteNot shown

AI didn't overlook you. It couldn't understand you. The health check shows you where.

Illustration only, not a screenshot of a real AI answer; company names are fictional.

02 / How customers used to find you, and how they find you now

How do customers find you now?

They used to scan ten links. Now they read one answer

Customers used to type keywords into Google and pick a few of the ten links to compare. Now they ask AI directly: AI reads each company's website, sums it all up in one answer, and names only a few.

EXHIBIT 2 / The same question, searched two ways (illustration)

Before: a list of search results

  1. 1Competitor A | Web design and development
  2. 2Competitor B | Corporate website planning
  3. 3Your company | Our services
  4. 4Competitor C | Portfolio
  5. …Six more links for the customer to click and compare

Now: AI gives one answer

“I'd recommend Competitor A and Competitor B. Both explain their scope, pricing and case studies clearly…”

The customer reads the answer, contacts those two, and stops looking.

If you're not in the answer, you don't exist.

Illustration only; company names are fictional.

Source: Sense's summary of how people search with AI; the illustration does not represent any real query result.

03 / Evidence

Are people really using AI search?

This isn't the future: the forecast deadline is this year

Forecasts from two international research firms point the same way: customers are moving from the search box to the AI chat window.

EXHIBIT 3 / Three numbers
50%

By 2028, brands' organic traffic from search engines is expected to fall by 50% or more as consumers switch to generative AI search.

Source: Gartner press release, 2023-12-14
30%

The share of consumers who will use generative AI tools for high-stakes decisions such as personal finance and health in 2026.

Source: Forrester, Predictions 2026: Trust And Privacy
25%

The expected drop in traditional search engine query volume by 2026, shifting to AI chatbots and other virtual agents.

Source: Gartner press release, 2024-02-19

The 25% forecast is for 2026, which is this year.

Sources: Gartner (press releases of 2024-02-19 and 2023-12-14); Forrester Predictions 2026. Each number links to its source just below it.

04 / How it works

How does the health check work?

A score in 60 seconds, and for US$100 a list you can hand to your developer

EXHIBIT 4 / The three steps of the GEO Health Check
  1. Enter your URL

    Paste your company website's URL and sign in with your Google account. Nothing to install.

  2. Preview your score

    In about 60 seconds, see your total score and the scores for five dimensions at no cost, and learn what kind of problem AI runs into when reading your site.

  3. Full report: US$100

    After payment (billed as NT$3,000) you receive the full report: which page each problem is on, why it matters, how to fix it and what to fix first, ready to hand straight to your developer or web agency.

See your score first, then decide whether to buy the full report.

How it works: GEO Health Check, US$100 per check (billed as NT$3,000); the free preview requires Google sign-in.

05 / The report

What does the report cover?

Five dimensions that show where AI gets stuck reading your site

The report breaks down how AI reads a website into five dimensions and 18 checks. Below are the scores for our own homepage, taken from a real report.

EXHIBIT 5 / Five dimensions of the aisense.com.tw homepage
Five-dimension radar chart: Answer Quality 21/25, Question Coverage 23/25, Professional Credibility 17/20, Technical Readability 17/20, Content Corroboration 8/10 Answer Quality Question Coverage Professional Credibility Technical Readability Content Corroboration
DimensionWhat AI looks atScore
Answer QualityWhether each paragraph answers the question right at the start21 / 25
Question CoverageWhether headings are the questions customers ask, and whether there's a visible Q&A23 / 25
Professional CredibilityAuthor, company information and last-updated dates17 / 20
Technical ReadabilityWhether AI crawlers can get in and read the content17 / 20
Content CorroborationWhether there's data and authoritative outside sources8 / 10

The lowest is Content Corroboration: there isn't enough data or outside sourcing yet. The report shows which pages need it.

Data: Sense health check tool scan of the aisense.com.tw homepage, 2026-07-07. The radar chart plots each dimension as a percentage of its maximum score.

Scoring framework: Sense GEO-Scan, five dimensions and 18 checks; scores measured with the Sense health check tool (2026-07-07).

06 / Proof

Does this method work?

Our own website is the first case: from 46 to 86 points

Rather than only quoting other people's research, we treated aisense.com.tw as our first client and measured it before and after the redesign with the same health check we sell to you. Sense has been building websites for more than 15 years, and we tried this method on ourselves first.

EXHIBIT 6 / The aisense.com.tw homepage: health check scores before and after the redesign
DimensionBefore 2026-05-31After 2026-07-07Change
Answer Quality (25)1121+10
Question Coverage (25)1423+9
Professional Credibility (20)717+10
Technical Readability (20)917+8
Content Corroboration (10)58+3
Total (100)4686+40

Same tool, same URL: 40 points apart before and after the redesign.

Data: Sense health check tool scans of the aisense.com.tw homepage; before 2026-05-31, after 2026-07-07. You can verify it yourself with our health check.

Source: Sense's own health check records (2026-05-31, 2026-07-07).

07 / After the report

What happens after the report?

If the report says to fix things, we offer two ways to do it

You can hand the issues in the report to your own developer, or hand them to us and pick the approach that fits your current website.

EXHIBIT 7 / Two approaches, and which recommendations each one handles
ApproachBest forWhich recommendations in the report it handles
GEO Site Revamp Your current content still works and you want to keep your brand and URLs Moves answers to the start of paragraphs, rewrites headings as the questions customers ask, adds a visible Q&A and company information, and fixes the technical issues that keep AI crawlers out
GEO New Site Design Your site is dated or hard to restructure, or you don't have one yet Plans the whole site around the questions customers ask, with content, Q&A and technical setup built from day one in a way AI can read

Not sure which one? Bring your report and we'll go through it with you.

Plan details and pricing are on the plans page.

08 / FAQ

What do people ask most?

The three most common questions

EXHIBIT 8 / Frequently asked questions
How is AI search optimization different from SEO?

SEO gets your pages ranked near the top of Google's search results; AI search optimization gets ChatGPT, Gemini, Perplexity and Google AI Overviews to cite and recommend your company directly when they answer a question. The two don't conflict: the answer-first paragraphs, visible Q&A and complete company information that AI search optimization needs also help your SEO. One round of optimization benefits both kinds of search.

How much does the GEO Health Check cost, and what's included?

The GEO Health Check costs US$100 per check (billed as NT$3,000). After you enter your URL, you see your total score and five dimension scores in 60 seconds (free preview). After payment you receive the full report: where each problem is, why it keeps AI from understanding your site, how to fix it and what to fix first, ready to hand straight to your developer or web agency.

How soon will I see results after optimizing?

Usually within 2–4 weeks of the optimized site going live, you can see changes in how ChatGPT, Gemini, Perplexity and other AI tools cite your brand. Early results tend to show up first on long-tail questions with clear answers, then gradually extend to broader brand-related questions. Keep your content fresh and complete, and the results keep building as AI models update.

More answers on the FAQ page.

09 / Get started

Ready to see how AI sees your website?

Check whether AI can find your website

EXHIBIT 9 / Start here

See your score in 60 seconds (free preview). Full improvement report: GEO Health Check, US$100 (billed as NT$3,000).

Sense Interactive Co., Ltd. · [email protected]