Research summaries and practical articles on AI search optimization (GEO, Generative Engine Optimization): why AI cites some websites, how to write content AI can read, and how the pages of a B2B website divide the work.
The study tested nine ways of writing: adding quotations, data and sources worked best, while stuffing keywords cost points
9 validated GEO strategies ranked by effect: quotations +41%, statistics +33%, sources +30%, mapped to how Sense's services put them into practice.
Read article →SEO gets you into search results; AI search optimization gets AI to say your name in its answer. How the two divide the work
Understand how a website's strategic role shifts in AI search.
Read article →In plain terms: answer the question at the start of each section, and write headings as the sentences customers would ask
Make content easier to summarize through paragraph, heading and FAQ design.
Read article →Which customer question each page answers: the homepage, service pages, FAQ and contact page
How the homepage, service pages, FAQ and Contact divide the work.
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